The gaming league has been one of our main clients for over five years, and this time, they entrusted us with promoting the LOL Cup. At Utopika Films, we took charge of the production and execution of the project.
The client presented us with three clear requirements: showcase the cup, include a voice-over, and use archival footage. With these guidelines in mind, we proposed a visual concept: working on a spacious set surrounded by screens to create a play of lights and projections using archival footage, bringing everything together into a visually cohesive concept.
The use of different lenses and shot sizes allowed us to generate greater visual depth and add dynamism to the edit. This contributed to the spot’s rhythm and effectiveness. The result was a piece that not only met the client’s expectations but also stood out for its energy and execution.
