alexis ferrer

This collaborative project with We Love Martha was crafted with meticulous attention to detail. On this occasion, I took on the role of director of photography and camera operator, already familiar with the artist and with a clear goal: ensuring every shot looked spectacular, as the piece was to be exhibited at the Musée des Arts Décoratifs in Paris as part of the exhibition ‘Des cheveux et des poils’.

From the cinematographic aesthetic, we focused on using analog lenses and accessories to create a vintage texture that complemented the artisanal essence of the artist’s work. Additionally, I concentrated on leveraging the natural light in the spaces, aiming for an organic atmosphere that enriched every scene and visually connected with the artwork.