La Favorite

This piece is, personally, one of the most special projects I’ve ever worked on. It was a collaboration with We Love Martha, where I was in charge of the entire video production.

In a post-COVID context, renowned stylist Alexis Ferrer needed to create a video showcasing his work “La Favorite” to present it at the 2020 Fígaro Awards. That’s how this making of came to life, which I conceived with subtlety, aiming to compose each shot with precision to reflect the harmony and coherence between the artist’s and the photographer’s work.

The result was a success: the artist won the Hairdresser of the Year award, and our video was recognized as Best Production Video, being featured in several magazines and platforms specializing in fashion and art.